Creating valuable content for your website is one of the best ways to improve your SEO. Not only will this Content help you attract new customers, but it can also help you rank higher in search engine results pages.
But how do you create content that’s both valuable and SEO-friendly?
Here is a simple content creation checklist to help you get started.
What is content creation?
Content creation is the process of developing and curating content for your website or blog.
This can include anything from writing articles and blog posts to creating images and videos.
The important thing is that the content is relevant to your target audience and helps to achieve your business goals.
What are the parts of content creation?
The content creation process can be divided into four main stages:
- planning
- writing
- editing
- and publishing
The first stage of creating content is planning, during which you determine what type of content you will create and what your goals for the content are. You also need to decide who your audience is and what their needs are. Once you have a clear plan, you can start writing your content.
During the writing stage, it's important to focus on creating engaging and well-written content that is error-free and easy to understand.
Once you have finished writing, the next stage is editing.
This is where you check your content for any mistakes and ensure that it flows well.
Finally, once your content is error-free and ready to go, you can publish it on your website or blog.
How can you start content creation?
Content creation can seem like a daunting task, but with a little planning, it can be surprisingly easy to get started.
The first step is to decide what kind of content you want to create. Will you be writing articles, creating videos, or designing infographics? Once you've decided on the format, it's time to start thinking about what you want to say. What topics are you passionate about?
What do you want your content to achieve? Keep your audience in mind as you brainstorm ideas. Once you've settled on a topic, it's time to start creating!
Depending on the format you've chosen, this could involve writing, shooting video, or designing graphics. If you're not sure where to start, there are plenty of resources available online to help you.
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Most Popular Types of Content
Not sure what kind of content to create? Here are some of the most popular types of content that small businesses use to drive traffic and improve their SEO:
Video Content
Video is one of the most popular types of content online, and it's no surprise why. People love watching videos, and they're a great way to engage your audience.
What's more, video is incredibly versatile and can be used for everything from product demos to customer testimonials. You can also add videos to your informational content to make it more engaging and have people stay on your page longer.
Infographics
Infographics are a visually appealing way to present information. By breaking down complex topics into easy-to-understand graphics, you can make your content more engaging and easy to digest.
And because they're so shareable, infographics are a great way to improve your SEO and attract new visitors to your website as well as backlinks, when websites are referencing your info graphic, which helps you rank in search engines.
Blog Content
Blogs are a fantastic way to show your industry expertise and connect with your customers. You can use your blog to answer common customer questions, share helpful tips, or even just give an insight into your company culture.
Whatever you choose to write about, make sure it's interesting and engaging, as well as relevant to your audience. Also, don't forget to add a call to action to your article for a means to generate leads. Many small businesses make the mistake of not adding a call to action in their blog post.
Ebook Content
Ebooks are a great way to show off your company's knowledge on a particular topic. By creating an ebook and making it available for download on your website, you can position yourself as an expert in your industry and attract new leads.
To make sure people actually read your ebook, keep it short and sweet and focus on one specific topic. You can also make it visually appealing by adding images and graphics.
Social media is a great way to connect with your customers and promote your content through content marketing. You can use social media to share your blog posts, infographics, videos, and more.
When creating social media content, it's important to remember that each platform has its own tone and audience. For example, Twitter is great for short, snappy content, while Facebook is better for longer-form articles.
You should also take advantage of social media platforms' visual features, such as Twitter's images and Facebook's videos. Posting regularly should definitely be a part of your social media strategy!
Podcast Content
Podcasts are a great way to reach a wider audience, as people can listen to them while they're commuting, working out, or doing other activities.
Creating a podcast is relatively simple and doesn't require a lot of expensive equipment. You can record your podcast on your computer or even use your phone.
To make sure people actually listen to your podcast, make it engaging and entertaining. You can also promote your podcast on social media and other channels to attract new listeners.
Create a Content Creation Plan
Now that you know what kind of content you want to create, it's time to start planning your content strategy. This can seem like a daunting task, but if you break it down into smaller steps, it's much easier.
A content plan does not only keeps you accountable but also makes it easier to measure your successful content marketing campaign.
What should a content plan look like?
Get a Google Sheet and name a few columns for:
Article Title, Keyword, Search Volume, Keyword Difficulty, Future URL, Meta Title, Meta Description
This helps you plan the articles in advance and have a content marketing strategy that you can follow. Then, decide how much content can you create per month.
If you can create for example two articles a month, create Month 1 with two rows for the content, like this:
Always add the content in the order keyword difficulty, to make sure you are getting quick wins.
The only thing that is left is for you to fill out your content plan.
How can you make your content SEO optimized?
Once you have a content plan, you can start writing your articles. But how do you make sure they are SEO optimized? Here are a few tips:
Optimized Meta Title and Description: The obvious one is having your title and description optimized and not breaking the limits. Make sure you have your main keyword (this can be found when doing keyword research) in the Title and secondary, related keywords in your description without making it spammy.
NLP Optimization: You should use software like Surfer SEO to help you optimize your article for your topic. Including NLP entities that are related to your content will help Google to understand your article better and make it more likely to rank.
Include images: Images help break up your text and make your articles more visually appealing. They also provide another opportunity to include keywords, which can help your article rank for relevant searches.
Add external links: Linking to other websites shows Google that you're an authoritative source of information. This can help your article rank higher in search results.
Include internal links: Linking to other articles on your website helps Google understand the structure of your website and can help improve your SEO.
Use images and videos: Adding images and videos to your articles makes them more visually appealing and can help break up the text. This also gives you an opportunity to add alt text, which is important for SEO.
Schema: Make sure you add structured data to your page, telling Google what the content is about. If you add FAQ schema, that is even better.
Conclusion
Creating SEO optimized content doesn't have to be difficult. By following this checklist, you can ensure that your content is optimized and has a better chance of ranking in Google and you have a content marketing process that works.
Always make sure you are measuring the success of your content marketing by checking Google Analytics.
We hope it was helpful!
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