You have set up your website, and you are receiving traffic but you're not hearing that ka-ching sound, you are not converting visitors into sales/leads.
Seeing the large numbers of visitors coming to your website on Google Analytics might be fancy for you, but if you're not converting them into sales or leads, then it is nothing but a number.
But don't worry, we are here to help.
In this article, we will show you how to convert web traffic into sales or leads with some effective techniques.
Place Lead Magnets and Grow an Email List (Nurturing Funnel)
If you have a blog, the easiest way of converting traffic into sales is to offer a lead magnet on your blog posts.
A lead magnet is an incentive that you offer to website visitors in order to get their personal information, most often an email and a name.
The most common type of lead magnet is an ebook, but it could also be a guide, course, report, template, checklist or anything that you are willing to give to your website visitor in exchange for their personal details.
You can encourage visitors to download your lead magnet by adding it to your blog post and on the sidebar of your blog.
If you have a good CRM, you can have the people who download your lead magnet enter a nurturing funnel and send them various email campaigns.
A nurturing funnel is a series of emails that are sent out over a period of time with the goal of turning a lead into a customer.
The first email in the series might be an email that thanks them for downloading the lead magnet and asks them to contact you if they have any questions.
The second email might be a case study that shows how you have helped a similar business to the one they run.
The third email might be a coupon for a discount on your services.
The fourth email might be an invitation to a webinar that you are hosting.
By the time someone has reached the end of the nurturing funnel, they should be ready to buy from you.
You should nurture these leads by providing them with valuable content through email marketing. This will gradually turn them into customers or clients.
Use Gated Content (Like News Sites)
Another effective way to turn website traffic into sales/leads is to use gated content.
Gated content is content that is only accessible if the visitor does something, like enter their email address or share the piece of content on social media.
On news sites, although they make most of the money from online advertising, it is more and more common that you have to subscribe in order to read the news, it's like the modern way of buying a newspaper.
An example of gated content is when you see a message that says "You must be a member to view this content, sign up now."
Gated content is effective because it allows you to capture leads while also providing them with valuable content.
Use Better Call to Actions
If you want to convert website traffic into sales/leads, you need to have an effective call to action.
A call to action is a phrase or button that tells the visitor what you want them to do next.
There are two types of call to action that you can have on your landing page. The first is direct, which is the one that will make you money.
These call to actions are usually "Buy Now", "Sign Up", "Purchase".
The second type of call to actions are Transitional, which are for downloading a lead magnet, or watching a video.
The call to action should be clear and easy to understand.
It should be placed in a prominent position on the landing page, such as above the fold or below the fold.
It should be visually appealing and stand out from the rest of the content on the page.
If you want them to be effective, make sure you are using a vibrant colour that cannot be found anywhere on your site.
Check Traffic Source
One of the main reasons your marketing efforts might not be transitioning into more sales is that the traffic you are receiving is not coming from the right traffic source.
This could mean that your search engine optimization strategy is not correct and your website content is targeting keywords that are not related to your site.
There are also cases when it seems like you are receiving a lot of traffic to your landing pages, while in reality, it's not actual visitors it's just SPAM.
To make sure you are getting real website visitors, go to your Google Analytics and check the traffic source.
Conversion Tracking
In order to boost conversions on your site, you actually have to track where your customers are signing up.
Conversion tracking is a process of measuring how many people take a desired action, such as signing up for a newsletter or making a purchase.
This can show you if a specific landing page is doing better or worse than the other and you can improve it, to increase the conversion rate.
There might be pages that receive a lot of traffic but the conversion rate is actually very bad, which means you leave money on the table by not optimizing it.
There are a few different ways to track conversions, but the most common is through Google Tag Manager and Google Analytics.
If you are using WordPress, you can also use Contact Form 7 to track submits.
Create Exit Popups
An exit popup is a popup that appears when someone is about to leave your website.
The exit popup typically contains a special offer or discount, such as 10% off your purchase.
They are effective because they give the potential customers one last chance to take advantage of your offer before they leave.
It's most common and works best on e-commerce websites.
Use Live Chat
Another effective way to convert website traffic into sales/ leads is to use live chat.
Live chat is a feature that allows you to chat with visitors in real-time.
This is a great way to answer any questions they may have about your product or service.
It's also a great way of building trust with potential customers.
Use Social Proof
Ever bought a product, that was on a sketchy website with no reviews? Us neither.
Potential customers need to trust your website and your brand before they enter your sales funnel.
The best way to do that is to show social proof. This can be a video or a written review about your product, business, brand.
Make sure to scatter them on your website, especially on your homepage and product pages.
Use Scarcity
Scarcity is a technique that is used to create a sense of urgency and encourage people to take action.
An example of scarcity is when a product is only available for a limited time or while supplies last.
Another example of scarcity is when you offer a discount that expires in 24 hours.
Scarcity is effective because it encourages people to take action before it's too late.
You can place time counters on your landing pages to create scarcity.
Check Bounce Rate
The bounce rate is the percentage of people who leave your website after only viewing one page.
A high bounce rate is not good because it means that people are not finding what they're looking for on your website.
In some cases, like for affiliate websites, a high bounce rate can be natural as people are reading the reviews and going on a third-party site to purchase it.
There are a few different ways to reduce your bounce rate, such as improving your content, adding call to actions, and using exit popups.
Webinar Funnel
A webinar funnel is a process of using a webinar to generate sales/leads.
The first step in a webinar funnel is to promote your webinar to your target audience.
This can be done through email marketing, social media, or paid advertising.
Once people register for your webinar, they will be sent a confirmation email.
This email should contain a link to the webinar, as well as any relevant information, such as the date and time.
The day of the webinar, you will want to send a reminder email to all of the registrants.
This email should contain a link to the webinar, as well as any relevant information, such as the date and time.
You will also want to include a link to the replay in case anyone misses the live webinar.
After the webinar, you will want to send a follow-up email.
This email should contain a link to the replay, as well as any relevant information, such as the date and time.
You will also want to include a call to action, such as inviting them to schedule a consultation or purchasing your product/service.
Conclusion
Converting website traffic into sales can be a challenge, but there are some effective techniques that you can use to increase your chances of success.
Experiment with different techniques and see what works best for your business!
We hope that you found this article helpful. If you have any questions, please feel free to reach out to us!
