Arpad Balogh
July 13, 2022

Blogging is one of the most important aspects of Local SEO.

Not only does it help improve your website’s ranking in search engines, but it also allows you to share your expertise with potential customers.

But in order to reap the benefits of blogging, you need to create a schedule and stick to it.

In this article, we will discuss some tips on how to create a blogging schedule for Local SEO.

1. Decide how often you want to blog

The first step in creating a blogging schedule is to decide how often you want to blog.

As a local business owner, you are probably very busy, so it is important to decide how frequently you want to write content.

If you’re just starting out, we recommend that you blog at least once a week.

As you become more comfortable with blogging, you can increase the frequency to 2-3 times a week.

How often you blog matters for Google and other search engines as well.

The more your post frequently, the search engines will visit your site to
crawl and index your new content.

This tells Google that you are a fresh source of information in your niche.

2. Find the Topics You Want to Target

The next step is to come up with topics that you want to target.

It is important to not write articles blindly but to have a strategy behind the topics you choose.

Some factors to consider when choosing topics include:

  • What is my target audience searching for in my niche?
  • What questions do my potential customers have?
  • What are the hot trends in my industry?

From an SEO perspective, it is important to target keywords with these articles.

You can use keyword research tools like Google Keyword Planner or Ubersuggest to find popular keywords that are relevant to your business. If you want to use a paid tool, you can also use Ahrefs or
Surfer SEO.

You can also look at your competitor’s blog to see what topics they are writing about.

To serve your local audience, you can talk about:

  • The best neighbourhoods in your target cities
  • Up-and-coming areas
  • Changes in local ordinances that will affect businesses
  • Events happening in your area
  • Local business news

3. Create a Schedule Sheet and Fill it In

To make yourself accountable, you can create a simple schedule sheet to help you map out when you will be writing your articles.

The schedule can be as simple as a Google Sheet or an Excel document.

Create columns for the Dates (Or Certain Days in a Week), Topics, search volume and Status. Then, fill in the rows with the dates you plan on writing the article and the topic you want to write about.

As you write the article, you can change the status to “Done”.

4. Set Reminders and Make it a Habit

The final step is to set reminders for yourself and make blogging a habit.

You can set up email reminders or calendar alerts to make sure you don’t forget to write your article.

You can also make it a habit by setting aside time each day or week to write your blog post.

For example, you can set aside 1 hour on Mondays to brainstorm ideas and write your article.

Creating a schedule for your local SEO blog is important to ensure that you are writing content regularly.

By following the steps above, you can easily create a schedule that you can stick to.

This will help you rank higher on Google and drive more organic traffic to your site.

Why is it important to have a blogging schedule for your local website?

There are several reasons why it’s important to have a consistent blogging schedule for your local website.

First, it helps you stay consistent with your content.

To rank higher in Google Local Search Results, you need to show that you regularly publish fresh and relevant content.

When you have a schedule, it’s easier to stay on track and make sure that you are publishing new articles on a regular basis.

Secondly, a blog schedule helps you target specific keywords.

When you know what topics you want to write about in advance, you can do keyword research and make sure that your articles are optimized for the right keywords.

This helps you to develop your topical map over time, which is an essential part of any local SEO strategy.

Generate Local Leads

The most important reason for a local business to blog regularly is because it helps you generate leads.

When people read your articles and find them helpful, they are more likely to reach out to you when they need your services.

If you can provide value and answer the questions of your local community with your blog posts, you are more likely to
convert them into paying customers.

You can also offer a lead magnet on your blog to capture leads.

For example, you can offer a free PDF guide or an eBook in exchange for their email address.

This way, even if they don’t need your services right away, you can stay in touch with them and nurture the relationship until they are ready to buy.

Supporting Content

In Search Engine Optimization, supporting content is pages that are supporting your money-making pages.

By creating blog content regularly, you are also creating supporting content for your local service pages.

You can then use this supporting content to create silos and internally link them to your services pages, which make you the most lead/money.

Topical Map

If you’re not familiar with the term, a topical map is essentially a map of all the topics that are related to your niche according to Google.

When you blog regularly, you are slowly but surely filling out this map.

Think of it this way – if your website is a city, then your blog articles are the streets. The more streets you have, the easier it is for Google to find your city and match it to searchers’ queries.

Therefore, by creating a blogging schedule and sticking to it, you can help Google to better understand your website and rank it higher in the search results.

The more blog posts you release, the more opportunities you will have to receive links, which are very important for SEO rankings.

If you have a blog post that is valuable, it will act as a link magnet, powering up your whole website.

Does blogging help with Local SEO?

Yes, blogging definitely helps with local SEO.

When you are posting content regularly, you are showing Google that your website is active and up-to-date.

This helps you to rank higher on the search engine results pages.

Blogging also gives you an opportunity to target specific keywords and build out your local topical map. This will make you more relevant to the local areas that you want to target.


Creating a blogging schedule is important if you want to rank higher in Google and generate more leads for your business.

By posting new and relevant content on a regular basis, you can show Google that your website is active and up-to-date. This will help you to rank higher in the search results.

We hope this article has given you some insights into why creating a blogging schedule is important for local SEO. If you have any questions, please feel free to leave a comment below.

About the author

Arpad Balogh is a Hungarian SEO Expert and Strategist with more than 8 years of experience in the field. He loves dogs, he is afraid of empty pools (so weird, right?), loves vegan food and has a passion for telling very bad jokes.

Technical SEO, Structured Data and Keyword research are the areas he loves the most.

As a Founder of Slothio, His mission is to help 5,000 small business owners to grow their business in the next three years, help them be happier and enjoy life more.

Arpad Balogh

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