Arpad Balogh
March 30, 2022
small business flower shop

Small businesses often don't have the time to do SEO themselves and outsourcing this work can be valuable.

Outsourcing SEO can save you time and money while also helping your business grow. 

When looking for a company or agency to outsource your SEO work to, it's important to do your research first. There are many options available, so you want to make sure you choose one that is reputable and has a history of success.

Let's take a look at some of the benefits of outsourcing SEO.

What is SEO Outsourcing?

SEO outsourcing is the process of contracting a third party to handle all or part of your company's search engine optimization (SEO) activities.

Typically, this includes keyword research, local SEO, link building, and content creation.

How Do You Outsource SEO Services?

There are a few different ways to go about outsourcing SEO services. You can hire an SEO agency, use an SEO contractor, or outsource to an SEO specialist.

Hiring an SEO Agency

When you hire an SEO agency, you're hiring a company that specializes in SEO.

They will handle all of the work for you and will be responsible for delivering results. SEO agencies usually have a team of experts who can help you with all aspects of SEO, from keyword research to technical SEO, link building and content creation.

Your results are almost guaranteed if you choose the right agency.

Using an SEO Contractor or Specialist

An SEO contractor is an individual who offers SEO services independently.

This can be a great option if you're looking for someone to handle specific SEO tasks, such as keyword research or link building.

This option is usually cheaper, as you are only paying someone's rate, unlike with an agency where you are paying for a team of experts. However, there is less accountability with an SEO contractor, so it's important to do your research beforehand to make sure you're hiring someone reputable.

5 Benefits of Outsourcing SEO

1. Save Time

One of the biggest benefits of outsourcing SEO is that it can save you time. SEO is a complex process and can take a lot of time to do correctly. Outsourcing this work to a professional or an agency will free up your time to focus on other aspects of your business.

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2. Get Results Faster

When you outsource SEO, you're working with professionals who have years of experience and know-how to get results. They will be able to help you get your website ranked higher in search engines, which can lead to more traffic and sales.

3. Save Money

Outsourcing SEO is often a more cost-effective option than doing it in-house. SEO is a time-consuming process and can be expensive if you hire a team of experts. By outsourcing SEO, you can get the same results for a fraction of the cost.

4. Get Expert Advice

An important benefit of outsourcing SEO is that you're getting expert advice from professionals who know what they're doing. They will be able to help you with all aspects of SEO, from keyword research to link building and content creation.

5. Scale Up or Down as Needed

One great thing about outsourcing SEO is that you can scale up or down depending on your needs. If your business is growing, you can increase the amount of SEO work that you outsource.

And if your business is struggling, you can reduce the amount of SEO work that you outsource.

Is it Better to Outsource SEO?

It really depends on how much can you invest in SEO and how much free time you have. If you don't have a lot of budgets to invest in SEO first, it is better to do it yourself.

If you have the budget, it is always better to outsource SEO, since it is a complex and time-consuming process. Plus if you hire the right SEO expert, you can be sure that your website SEO will be improved and you will get a higher ROI.

How Much Does it Cost to Outsource SEO?

This really depends on the SEO company you choose to work with and the services they offer. Typically, SEO services cost between $500 and $5,000 per month.

However, some SEO agencies offer packages that include a variety of services for a lower price.

Make sure to ask for quotes and compare prices before making a decision.

SEO Experts usually charge by the hour, and their rates can vary greatly.

Which is Better for a Small Business: In-house SEO vs Outsourcing SEO?

The main difference between in-house SEO and outsourcing SEO is that in-house SEO employees are dedicated to your company, while outsourcing SEO means you will be working with an external company.

In-house SEO employees typically have a more holistic understanding of your website and can be involved in many aspects of SEO, such as keyword research, on-page optimization, and link building.

Outsourcing SEO means you will be working with a company that specializes in SEO, but it may take longer for them to understand your website and its goals.

In general, outsourcing SEO is a more cost-effective option, while in-house SEO can be more expensive but may provide more value in the long run.

5 Tips for Choosing the Right SEO Company or Expert for Outsourcing

1. Do Your Research

It's important to do your research before choosing an SEO company or expert to outsource SEO to. Make sure to read reviews and compare prices.

2. Ask for Quotes

Get quotes from several SEO companies or experts before making a decision. This will give you a better idea of what the costs will be.

3. Check References

Make sure to check references before choosing an SEO company or expert. Ask other businesses if they were satisfied with the SEO results they received.

4. Look for Experience

When choosing an SEO company or expert to outsource SEO to, make sure they have experience in the industry. SEO is constantly changing and you need someone who is up-to-date on the latest trends and techniques.

5. Ask Questions

Don't be afraid to ask SEO companies or experts questions about their services. This will help you to understand what they offer and how they can help improve your SEO.


This article has explored the benefits of outsourcing SEO for small businesses. Outsourcing SEO can save you time and money, and it's a great way to get expert advice from professionals.

When choosing an SEO company or expert to outsource SEO to, be sure to do your research and ask questions.

About the author

Arpad Balogh is a Hungarian SEO Expert and Strategist with more than 8 years of experience in the field. He loves dogs, he is afraid of empty pools (so weird, right?), loves vegan food and has a passion for telling very bad jokes.

Technical SEO, Structured Data and Keyword research are the areas he loves the most.

As a Founder of Slothio, His mission is to help 5,000 small business owners to grow their business in the next three years, help them be happier and enjoy life more.

Arpad Balogh

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