Arpad Balogh
April 18, 2022
an seo agency in the office

An SEO agency is a company that specializes in helping businesses improve their rankings in search engines. They do this through a variety of methods, including optimizing the website content and structure, building links to the site, and improving the overall user experience.

What does an SEO Agency do?

An SEO Company helps you get your business seen online. It's their job to make sure that when people are searching for the products or services you offer, your website comes up as one of the first results in the search engines. So basically, get you in front of the people that are searching for exactly what you offer.

What services does an SEO firm typically provide?

An SEO Company will help you with a wide variety of tasks related to getting your website seen by potential customers. Let's walk trough the most common SEO Company services.

Website audit

The first step any good SEO Company will take is to perform an SEO audit. This is where they analyze your website to see what kind of shape it's in and identify any areas that need improvement.

This usually includes things like checking for broken links, duplicate content, missing title tags,
orphan pages, and other technical issues and site errors that can hold your site back.

An SEO Audit can also give a good estimation of how much it will cost to rank you on top of the search engine results.

On-Page SEO

Every legit SEO agency offers On Page SEO services. This can mean onsite content optimization, improving the site speed so your website loads faster.

On Page optimization can mean any technical SEO fix on your website which can improve the ranking of it in the search engine results page.

Keyword research

After the website audit is complete, the next step is keyword research. This is where the SEO Company will figure out what words and phrases people are using to search in different search engines for businesses like yours.

They'll also look at things like how many people are searching for those terms, how difficult it would be to rank for them, and whether or not they're being used by your competitors.

Once they've gathered all of this data, they'll be able to help you choose the right keywords to target so you can get more people to your website.

SEO Strategy

Every good SEO Agency puts together a plan or SEO strategy before they start working on your website. This is important because it gives them a roadmap to follow and helps ensure that they're taking the right steps to get your site where it needs to be.

This is how you can differentiate a decent SEO Company from a bad one. After all, anyone can make some changes to your website and call it "SEO." But it takes a real strategic thinker to put together a plan that will actually get results in the search engines.

A professional SEO Company will also ask for your goals, so they can make a specific plan, to achieve your specific results.

The end goal could be more calls for you, but more views for others so that is why universal SEO strategies do not work. They always have to be unique and tailored to your business.

Link building or Off Page SEO is one of the most important, and often most misunderstood, aspects of SEO. In a nutshell, link building is the process of getting other websites to link to yours.

Why is this important? Because when Google sees that other sites are linking to yours, they interpret it as a sign that your site must be valuable and worth ranking.

However, not all links are created equal. A link from a high-quality website will do more for your rankings in the search engines than a link from a low-quality site. That's why it's important to focus on building links from sites that are relevant to yours and have high domain authority.

If you find the right seo company, they will know how to build links and do Off Page SEO the right way, so you don't have to worry about getting penalized by Google.

Competition Analysis

Another important service that a good SEO company will offer is competition analysis.

This is where they take a look at your top competitors in the search engines and see what they're doing to get ahead.

This includes things like analyzing their backlink profiles, looking at their content strategy, their site architecture and if they are using any special plusses, like structured data or not.

This helps the SEO Company to identify any areas where you may be lagging behind and provides them with ideas on how to improve your website.

Local SEO

If you have a local business, then you'll want to make sure that your SEO Company offers local SEO services.

This is a special type of optimization that's designed to help you rank higher in the search results for people who are searching for businesses like yours in their local area.

This is done by optimizing your website for things like location-specific keywords by creating local pages, creating Citations, and generating positive reviews.

They will also focus on optimizing your Google My Business to help you show up on the top of the Map Pack.

An SEO company will know how to do all of these things and more to help you get the most out of local search.

Content Writing

Content is one of the most important, if not THE most important, ranking factors for SEO. That's why good SEO companies will offer content writing services.

This is where they'll help you create high-quality, keyword-optimized content that's designed to rank well in search results and help you get more traffic to your website.

The better the content, the better your chances of ranking well and getting more traffic.

Good content pleases the search engine and the users a the same time.


seo reporting

Finally, a good Search Engine Optimization company will always offer reporting on your SEO campaigns so you can see the progress they're making and how your website is performing. This usually comes in the form of monthly or bi-weekly reports.

The report should show things like your website's traffic, your rankings for targeted keywords in search engines and most importantly the
specific KPIs you agreed upon, like form submits or leads.

This is important because it allows you to see the results of the work that's being done and hold the SEO company accountable for their results.

These are the most common search engine optimization services that SEO agencies offer.

How Can You Know If You Need the Help of an SEO Agency?

Now that you know what an SEO agency is and what they do, you may be wondering if you need one.

The answer to that question depends on a few factors.

First, take a look at your website and see how well it's currently performing. Are you getting the traffic and leads that you want? If not, then an SEO agency may be able to help you.

Second, take a look at your competition. Are they ranking higher than you in search results? If so, then it's likely that they're doing SEO and you'll need to do it as well to compete.

Finally, consider your budget and whether or not you have the time and resources to do SEO yourself. If not, then an agency may be the best option.

SEO is a complex and time-consuming process that requires a lot of knowledge and experience to do it well. If you don't have the time or resources to do it yourself, then an agency may be your best bet.

Do You Want More Customers?

If you are looking to generate more customers, check out this guide and learn how.

You'll find 5 steps that will help fix the most important things on your website today!

What are the advantages of working with an SEO company?

There are many benefits to working with a Search Engine Optimization company. Here are just a few:

Improved traffic: The main benefit of SEO is that it can help you get more traffic to your website.

Higher Rankings: With more traffic comes higher rankings. As you start to rank higher for your targeted keywords, you'll get even more traffic.

More leads and sales: The ultimate goal of SEO is to get more leads and sales. By ranking higher in search results, you'll be able to get more people to your website which can lead to more leads and sales.

Improved brand awareness: Showing up for more keywords means that more people will become aware of your brand. This can lead to improved brand awareness and recognition.

How do SEO Firms Operate?

Every SEO Company works different, but there are a few signs that you can look out for to find the best one.

Discovery Call

A good SEO company's first step will be to have a discovery call with you, so they can get to know your business and your goals, so they can craft a custom strategy for your business.

Website Audit and Strategy

After the discovery call, the SEO company will do an audit of your website to see what areas need improvement and where they can start working to improve your rankings. They will also perform keyword research and put together your SEO strategy.


Once you have received your strategy and have decided on the monthly retainer or a per project pricing, you will be asked to onboard with the company by signing a contract and giving them access to your website.

We recommend going on a monthly retainer if you have the budget, as SEO is an ongoing process and it takes time to see results.

Ongoing Work

After onboarding, the SEO company will start working on your website to implement their digital marketing strategy.

Regular Reporting

As mentioned above, a good SEO company will provide you with monthly or bi-weekly reports to show progress and results.

This usually means tracking leads and conversions through Google analytics.

They will also have regular check-ins with you to go over your strategy and make sure that everything is on track.

What is it like to work with an SEO firm?

Working with an SEO company can be a great experience. You will have a dedicated team of experts working on your website to help you improve your search engine rankings and get more traffic and leads.

If you choose to go with a monthly retainer, you will have regular check-ins and progress reports so you can see how your SEO campaign is doing.

Overall, working with a Search Engine Optimization (SEO) company can be a great way to improve your website and get more traffic and leads.

Just make sure to do your research and find a reputable company to work with.

Scenarios When You Should Hire an SEO Company

There are a few different scenarios where you might want to consider hiring an SEO company.

If you're launching a new website: If you're launching a new website, it's a good idea to hire an SEO company to help you get started on the right foot. They can give you a full fetched plan for the structure of your new website and what pages should target what keywords.

If you're redesigning your website: If you're redesigning your website, it's also a good idea to hire an SEO company. This is because a lot of things can change during a redesign that can impact your SEO, such as your URL structure, page titles, and more.

If you're not happy with your current results: If you're not happy with your current traffic and lead levels, it might be time to hire an SEO company. They can help you take a fresh look at your website and strategy to see where you can improve and how you can make more money.

If you don't have the time or resources to do it yourself: If you don't have the time or resources to do SEO yourself, it might be a good idea to hire an SEO company. This way, you can focus on running your business and leave the SEO to the experts.

How much does it cost to hire an SEO company?

hiring an seo agency

The cost of hiring an SEO company varies depending on the size of your business, your budget, and your goals.

For a small business, you can expect to spend $500-$2000 per month on SEO services.

For a medium-sized business, you can expect to spend $2000-$5000 per month on SEO services.

For a large business, you can expect to spend $5000-$10000 per month on SEO services.

With that said, every niche and business is different, so it's always best to speak with an SEO company to get a custom quote for your business and discuss how much their seo services cost.

Tips for Finding the Best SEO Agency

Now that you know what an SEO agency is and how it can benefit your business, let's look at some tips on how to find the best one for you.

Look for a Company that is Asking Questions

One of the first things you should do when looking for an SEO company is to see if they are asking questions about your business.

A legit SEO company will want to know about your business, your goals, your budget, and more.

Look for a Company with a Track Record

Another thing you should look for is a company with a track record.

There are a lot of SEO companies out there, but not all of them are created equal.

You want to find a company that has been in business for a while and has helped other businesses achieve success.

Look for a Company that is Transparent

You also want to find a company that is transparent.

This means that they should be able to show you their process, their results, and the pricing of their SEO services.

An experienced SEO company will have nothing to hide and will be happy to answer any questions you have.

Don't Just Go for the Cheapest Option

Finally, don't just go for the cheapest option.

SEO is an important investment for your business, and you want to make sure you are getting what you pay for. If you spend too little, you might not get the results you are looking for.

If you don't have the budget to hire a decent SEO company, you should do
DIY SEO instead or hire a freelancer that provides SEO services.


Now, you know what an SEO agency is and how it can benefit your business.

You also know what to look for when choosing an SEO company, as well as some tips on how to find the best one for you.

There are many seo companies out there that offer a good service.

If you're ready to take your business to the next level, you just have to find the right seo company.

About the author

Arpad Balogh is a Hungarian SEO Expert and Strategist with more than 8 years of experience in the field. He loves dogs, he is afraid of empty pools (so weird, right?), loves vegan food and has a passion for telling very bad jokes.

Technical SEO, Structured Data and Keyword research are the areas he loves the most.

As a Founder of Slothio, His mission is to help 5,000 small business owners to grow their business in the next three years, help them be happier and enjoy life more.

Arpad Balogh

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