Realtors are some of the busiest people on the planet.
They’re always on the go, meeting with clients, showing houses, and negotiating deals.
So why would they want to add one more task to their plate by blogging?
The answer is simple: blogging is one of the best things they can do for their business and it's one the easiest when it comes to real estate marketing.
Let's look at why real estate agents should blog.
Generate Leads with Inbound Marketing
Most leads that realtors get come from referrals.
While referrals are great, they’re not always consistent. You can’t always count on getting referrals, which is why it’s important to have other lead generation sources.
One of the best ways to generate leads is with inbound marketing.
Inbound marketing is all about generating leads through content marketing, SEO, and social media.
First, you will have to brainstorm some blog topics and then you can write informational content and place a Lead Magnet on your real estate blog to capture leads.
People who are looking for more information about buying or selling a home will find your blog post, sign up for your lead magnet, and become leads.
You can then enter these people into a nurturing campaign to turn them into clients.
Build Trust as a Real Estate Agent
We have all seen websites that have zero content on them or that have not been updated in years.
When people see a website like this, they assume that the business is inactive and that they can’t trust the business.
This is why it’s so important to keep your website active with fresh content.
When you blog, you show potential clients that you are actively involved in your business.
This helps you to build trust with potential clients, which is essential if you want to turn them into paying customers.
Also, buying or selling a house is a big decision, it's not something you will decide in two days. People want to work with someone they can trust.
By blogging, you can show potential clients that you are an expert in your field and that they can trust you to help them through the process.
It also helps you build trust with Google, since the more topical and relevant content you have on your website, the more Google will trust you as an authority in your industry.
SEO: Supporting Content
Creating supporting content is one of the most important aspects of Real Estate Search Engine Optimization.
Naturally, you will have two types of content on your real estate website.
Money pages that are intended to convert and target home buyers and sellers and informational content that get you leads and give information to your visitors.
Both of them are as equally important and you can't have a well-performing website just by having one of those categories.
That is why creating content that supports your money pages is very important.
In Google, topical relevance is key. The more relevant content you have, the better it can understand what your website is about.
But, in order for your pages to rank, you will need supporting content that you can internally link to your money pages, to raise the relevance of those as well and support them.
This way, Google will better understand what your pages are about and will rank them higher.
Generate More Traffic
This goes without saying, but if you create SEO optimized content it will generate you more traffic.
The traffic you generate with your blog can be turned into leads and customers.
If you write an article that ranks in Google, it will continue to generate traffic long after you hit publish.
While Search engine optimization is not easy, you can get pretty good results by using a tool like Surfer SEO to optimize your content.
This helps you to add relevant keywords to your blog content and make it more appealing for search engines.
This is why blogging is such a powerful lead generation tool. You can write an article once and it will continue to generate leads for months or even years to come.
Build Brand Awareness and Become an Industry Authority
The more valuable content you create, the more brand awareness you will generate.
By writing blog articles, you’ll be able to reach a larger audience, get your name out there and build a loyal following.
People will start to recognize your name and when they need a real estate agent, you’ll be the first one that comes to mind.
You can also use your blog to become an industry authority. If you write informative and well-researched articles, people will start to see you as an expert in your field.
This will make them more likely to work with you when they need a real estate agent.
It’s important to note that becoming an industry authority takes time and you won’t become one overnight.
You need to consistently produce high-quality content and promote it well. But, if you stick with it, you will start to see results.
Stand Out From the Competition
In the real estate industry, it’s important to stand out from the competition.
There are a lot of real estate agents out there and if you want to succeed, you need to find a way to make yourself different from everyone else.
One way to do this is by starting a blog. By having a blog, you’ll be able to show potential clients that you’re not just a real estate agent, you’re also an expert in your field.
This will make you more memorable and it will help you stand out from the competition.
Showcase Your Work and Achievements
A blog is also a great way to showcase your work and achievements.
You can write blog articles about your transactions, properties you’ve sold, and awards you’ve won.
This is a great way to show potential clients what you’ve done and what you’re capable of.
Help Buyers and Sellers Understand the Real Estate Process
The real estate industry can be confusing, especially for first-time buyers and sellers.
One of the best ways to help them understand the process is by writing blog articles that explain everything in detail.
You can write articles that explain the homebuying process, the home selling process, and any other topics that you think would be helpful for your clients.
By providing this valuable information, you’ll be able to build trust with your clients and position yourself as an expert in your field.
Position Yourself as a Valuable Resource for Your Local Community
If you want to be a successful real estate agent, you need to position yourself as a valuable resource for your local community.
One way to do this is by starting a blog and writing about topics that would be of interest to your clients.
For example, you can write about the best neighborhoods in your city, the most popular restaurants, and the top schools.
You’ll be able to show your clients that you’re an expert on your city and that they can rely on you for advice.
Conclusion
Blogging is a great way to generate leads, build brand awareness, and position yourself as an expert in your field.
If you’re not blogging already, I encourage you to start today. It will take some time to see results, but it’s worth it.
If you need help getting started, feel free to contact me. I’d be happy to help you get started on your real estate blog.
